Our curated wrap-up of all things
tech, creative, film, and insight.
TECH.
What is AR and VR Shopping? How Retailers Can Jump on This Trend
SQUARE UP: With the shift to omnichannel, many businesses are creating digital experiences that feel closer to stepping into a store, as well as upleveling their in-store experiences with digital elements. Some businesses are doing this by using augmented reality (AR) and virtual reality (VR) technology, allowing customers to virtually interact with products. But what is AR and VR, and how can brands start using this technology? Read more
CREATIVE.
Here's a Look Inside SXSW's Biggest Brand Activations
ADWEEK: The conglomeration of festivals—spanning tech, music, film, gaming and education. This year, the event returns in full force, along with some of the industry's most show-stopping experiential marketing moments. Read more
FILM.
Adobe Photoshop: The World Is Your Canvas
DVEIN: Adobe Photoshop comes to life in this quirky ad, making room for possibility and creativity. Inviting everyone to make the world their canvas. Read more
INSIGHT.
Four Trends That Will Shape Retail In 2022
FORBES: The pandemic has continued to accelerate trends seen across the retail industry, several of which will continue to have a profound impact in 2022. Read more
What We've Been Up To.
TAQA: Ramadan TVC
Our latest Ramadan TVC for TAQA Group, which is airing during this holy month. Ramadan is a time to show gratitude for the most important elements in our lives, such as drinking water and electricity which brighten our day to day and empower our communities. Catch it on ADTV during this Ramadan.

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Electrolux: HÅLLBAR at EXPO2020
As EXPO2020 comes to an end, we are thrilled to have created an exclusive immersive experience for Electrolux at the Swedish Pavilion of EXPO 2020. A portal to Swedish Thinking, to Better Living.

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Sun & Sand Sports Basketball
Stills from our Basketball Sports Campaign for Sun & Sand Sports Middle East.

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Sun & Sand Sports Running
Stills from our Running Sports Campaign for Sun & Sand Sports Middle East.

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