Our curated wrap-up of all things tech, creative, film, and insight.
TECH.
Dubai-based Everdome Announces First Rocket Launch in the Metaverse
ARABIAN BUSINESS: The interplanetary metaverse project Everdome will see its first rocket launch, scheduled for December 2022, the company said in a statement. Read more
CREATIVE.
New Balance Turned its Factory Floor into a Dancefloor to Celebrate 40 Years of Made in U.K.
HYPE BEAST: This year marks the 40th anniversary of New Balance's "Made in U.K." series. To celebrate the milestone, the brand recently transformed its factory in Flimby, Cumbria, from a fully-functional production line by day into an exhibition-come-dancefloor by night. Read more
FILM.
Instagram Film Ad: Yours to Make
RUBBERBAND: Instagram is putting self-discovery at the heart of its new campaign titled 'Yours To Make'. Read more
INSIGHT.
Brands are Popping Up with Retail Innovation
BEAUTY MATTER: Another day, another immersive beauty pop-up. This fall, several brands, from Kiehl's to Augustinus Bader, are offering retail installations to connect with their consumers on a deeper level. Read more
What We're Up To.
FIFA 22 #WhereTheWorldCelebrates Activation with Karim Benzema
Our immersive booth at the World Cup Fan Zones in Expo City and Dubai Harbour has attracted hundreds of visitors, where they plug their phone and see themselves performing a bespoke Tik Tok dance with Karim Benzema, while sharing it online and joining the #WhereTheWorldCelebrates campaign ⚽.

Go check it out every match day until the FIFA Final on Dec 18th!
The Future is Calling:
Vodafone Studio x Tik Tok Qatar Activation
We created a fun experience for football fans and creators to shoot Tik Tok content as part of the Vodafone Studio initiative in Qatar. Located in Msheireb Downtown Doha, the booth highlights include a mobile phone slider, an interactive goalie game, futuristic mobile phones, and a robot model which became the star of the show 🤖.

Are you in Doha? Go check it out every day until Dec 18th!
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