Our curated wrap-up of all things tech, creative, film, and insight.
TECH.
Lowe's Builds Digital Twins of Stores to Deliver Enhanced Shopping Experiences
NVIDIA: Seemantini Godbole, CIO at Lowe's, shows how they're using Omniverse to design, build, and operate digital twins of their stores to optimize operations and enhance the shopping experience. Read more
CREATIVE.
Using the Laws of Physics to Create a Digital "Motion Sculpture"
DEZEEN: Digital artist Maxim Zhestkov discusses his Waves immersive digital art installation, which is animated in response to a series of algorithms informed by the laws of physics. Read more
FILM.
New IKEA Film Packs an Emotional Punch about Second-hand Furniture
FAMOUS CAMPAIGNS: 'Every piece of furniture has a story to tell' – that's the insight behind IKEA's latest campaign. IKEA Life Collection 2022 is a visual catalog of used furniture which tells the stories behind the products are being resold at IKEA's new second-hand stores in Norway. Read more
INSIGHT.
Could Virtual Spaces on the Metaverse be the Future of Luxury Retail?
VOGUE: Fantastical, hyper-realistic and limitless, virtual environments on the metaverse are making the impossible less so. Michael Potts, CEO of 3D design agency Polycount.io, takes us through what makes these spaces so exceptional and the potential they hold for brands and users alike. Read more
What We're Up To.
dotbeto Wraps Up GITEX 2022
We explored the pavilion highlights of GITEX Global 2022 that stood out from the crowd in terms of state-of-the-art technology use, pioneering initiatives, and impressive stand design.
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